SEO TIPS

On Page Optimization

We have seen what is SEO? in my previous post. Most of the people in vain starts and run their  sites without knowing the importance of  optimization. The first thing that should be known by a person who starts a blog is, a blog contains a head section and a body section. The head section is comprised of  SEO title

and meta description. Our SEO title is a recognition for our web page. The body section contains the  content that we need to describe. Both head section and body section need optimization. Let's have a look at optimization of head section and body section.

Head section optimization

Head section  contains title and meta description. Important keywords can be give as our title and it is consider as h1. Another important thing should consider is pixel width. A pixel width of 512 is commonly used. In case if a title is not given,  h2 from body section is taken. The title we choose should be unique. Meta description is a 160 character snippet. It gives as a small description about the page.

Body section optimization

This optimization comprise of anchor text optimization, image optimization, content optimization, authorship optimization.

Anchor text optimization

Anchor text is explained as a text added with hyper link.  A user and bots deals anchor text differently. For each user anchor text is a reference for know more about the content described. It is a recommendation for each bot. Anchor text is relevant for giving link to a page. The blue underlined anchor text  is a click able text.   

Image optimization

In search engine optimization, image optimization has its own vital role. Image optimization reduce the size of image and improve the quality of image. When we use an image it must be ensure that an ALT text is included in it. It will provide a clear text alternative of image.

For identifying an image

1. ALT text is used

2. Image file name

3. Contents surrounding the image

A hyper link can be give for image. While give hyper link it should be noted that ALT text should not be the focusing keyword.

Content optimization

1. Keyword density 

Keyword density is important for content optimization. 4-5% keyword density is permitted. Beyond 6-7%  is consider as keyword stuffing. 

2. Sentences should not be too much long

3. Provide space after full stop and commas 

4. Specific keyword can be arrange just before  a fullstops and commas

Authorship Optimization   

It  establish authority of our blog. It involves creation of links from Google+ to  other sites, blogs. This optimization improve the visibility of our blog and add more links.

I  have published a post on what is search engine optimization
If you like my post, you can add your comments and also you can share it to your friends.

Aparna Jacob