Google webmasters tools and Google analytics
Search engine optimization needs some tools to control and manage its actions. They are known as SEO tools. One of the important SEO tool used is Google webmaster tool. As its name indicates it is a tool for webmasters. Webmaster tool connects webmasters with Google. It allows Google to view your site and maintain your site presence there. Nowadays Google modified its name from webmasters tool to SEARCH CONSOLE.
How Google webmaster tool view your site?
1. List the internal and external link to your site.
2. Adjust the crawl rate.
3. Check the keywords users typed to land your site.
4. Click the rate for each keyword.
Why we use search console
- To ensure Google has accesses to your content
- Maintain your site with minimum disruptions
- Monitor and resolve spam issues
- Submitt new content for crawling
Along with webmaster tool if you use Google analytics it is seem to be better. Datas gained by webmaster tool can be accessed directly from Google analytics.
In order to use Google webmaster tool first you need to verify your ownership. When you login to your webmastertool account you can see there a dashboard of it. It contains search queries, Links to your site, Crawl errors, Keywords, Sitemaps.
Google Analytics
Google analytics is a web analytic service. And it is a tracking software, that track and report website traffic. Google analytics show datas based on visit to the website. Mainly there are four types of visits,
1. Direct visit
People type searches directly in to Google. Direct traffic includes traffic from sources such as bookmarks, favorites, saved browser history, or direct url into the browser. There is no referring websites.
2. Referal visit
It work as a recommendation from one website to another. Referral traffic is a Google method to report visits to your sites from outsides. When someone click a hyper link to go to a new page on another website, analytics consider that click as a referral visit to that website.
3. Organic visit
Organic traffic is usually consider as a traffic from search engines such as Google, yahoo. It occures as a result of unpaid search results.
4.Social media visit
Traffic that happens through social medias such as facebook,twitter etc. You able to track incoming traffic, conversions, and
landing pages originating from social platforms. Social plugin
buttons helps to share social content on your site.
You can checkout my previous post, Search engine optimisation and SEO tips. If you like my post please add your comments.
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