Search Engine Optimization

What is Search Engine Optimization (SEO) ? 

 

Search engines are programs that search documents for specific keywords. This make people to spend there time in website. SEO is “search engine optimization”, as its name indicates it optimize the search engine results. It can be considered as a marketing website which provide SEO services. Search Engine Optimization services includes on line optimization, off line optimization, web designing, content writing. It helps small business owners with variety of skill levels. Ad-words and ad-sense become the prominent features of Search Engine Optimization. Thus it make SEO a money making means.

How SEO Works

Search engine works through three process named as

• crawling
• Catching
•  indexing

1.Crawling - Google visit websites for tracking purposes. crawling is done by 

   web crawlers.

2.Catching - after crawling snapshot of document is stored on database

3.Indexing - indexing is done on stored data

Black Hats and White Hats  

 

There is ethical and non ethical Search Engine Optimization practices which are referred as white hats and black hats respectively. White hat SEO optimize a web page only in a ethical manner. At the time a black hat SEO performs many punishable things. Google had taken many preventive measures. Keyword stuffing is an example for one of such black hat practice.

 

Google Page Rank   

 

Link farming is a specially talk-en feature. Another prominent feature of Search Engine Optimization is page rank. Page rank is a measurement for knowing the importance of a website. It is based on count and quality of links available to a website. It was the first algorithm used by Google. While give page rank it is noted that whether it is content specific, link specific, or quality link specific. For example to a website if many links are coming, in that on topic links will get more priority.

 

Passing the juice         

Link juice is a term used to explain transfer of power from one link  to another web page. Each link can give its link juice to other links. In order to maintain equity  while transferring power to lower  websites an attribution, rel=no follow can be used.

Google Updates

Google algorithm updates interprets the way people search. So frequent updates are need here. Google updates like panda, penguin, humming bird and the latest pigeon updates have there strong influence on SEO. It also opens possibilities for individuals to visit websites maintaining power of equity. These Google updates improve the quality. For example, Google panda updates cut the visibility of websites who do spaming.

 Panda Updates                           

 

Actions like content spaming, low quality content spaming, content spinning, content thinning are prevented by panda updates. 

 

 Penguin Updates      

Another update called penguin update was introduced against link spaming. Other timely updates of Google

includes,

• EMD update
• Humming bird update
• Rankbrain update
• and the latest piegion update
      
  EMD Update
  
  EMD updation is Exact Match Domain updation. More than one site will   focus on same keyword.

  
  

  Humming Bird Update

  
  Humming bird updation is concentrated on semantic search results.
    
  Rack brain Update
  
  Rack brain updation is an advanced version of Hummingbird updation.
      
   Pigeon Update
  

  

  
  Pigeon update is now the latest update done by Google. This update is mainly related to local Search Engine Optimization.

Social Influence

Influence of social medias also play a vital role in SEO practices. Face book, twitter like social medias give support for promote Search Engine Optimization practices in their on way. By making websites more mobile friendly possibilities of Search Engine Optimization increases widely.

                                                                                                           Aparna Jacob